ashborn
CASE STUDY · 2026 · DESIGN & BUILD

Precision in power systems engineering.

Role
Design & build
Year
2026
Stack
Astro · TypeScript · Tailwind · Netlify
Hardie & Kossally site hero showing a substation photograph.
— CONTEXT

A small, senior consultancy needed a site that matched the seriousness of their work — data centers, hospitals, defense facilities — without reading as stock corporate.

Their existing presence was a placeholder. Prospective clients were arriving by referral and bouncing when they hit a site that undersold the practice.

— OUTCOME

A restrained, photography-led brand site that positions the firm at the level of the infrastructure they build for.

Service pages structured around the actual engagement shape — feasibility, design, commissioning — rather than a marketing-friendly invention.

Photography as evidence.

Engineering consultancies sell trust. Stock imagery reads the opposite. The site is built around commissioned photography of real substations, switchgear, and control rooms — visual proof that the firm operates inside these environments.

Typography stays quiet so the work can speak. A single accent is reserved for the few moments where the site asks for action.

Structure that matches the engagement.

Service pages are organised around how an actual project unfolds with the firm: feasibility, design, commissioning, and ongoing advisory. This is the shape a client encounters if they hire them, and the site mirrors that shape rather than a generic service grid.

The contact flow is deliberately high-friction — a form that asks for project type and scale — because the practice would rather turn away bad-fit inquiries than answer them.

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